Google Analytics : GA4 and Universal-Analytics Module 2.2.5

Install the new generation tag Google Analytics 4 and get more relevant data collection with Google's machine learning. Combine Universal Analytics (UA) and GA4 for complementary and innovative reporting
Features

AUTOMATIC INSTALLATION OF THE GOOGLE ANALYTICS 4 TAG

The module automatically installs the Google Analytics 4 tag as soon as you tell it the measurement ID of your GA4 property. The tag is configured to send, in addition to the default events, the essential "e-commerce" events (product view, add to cart, lead generation, purchase, refund,...), as well as other recommended events (login, account creation,...).

CUSTOMIZATION OF HTML ELEMENTS RELATED TO EVENTS ACCORDING TO THE THEME

Our module adapts to your theme! If you are using a theme that modifies the default HTML elements related to click events such as selecting a product, adding payment information etc..., you have the possibility to indicate the custom elements of your theme to take into account instead of the default ones.

CUSTOMIZATION OF THE CONVERSION VALUE

When the tag detects the placing of an order on your store, it sends the value of the conversion (the amount of the order) to Google Analytics. The module allows you to customize this value:

• Possibility to include or not the taxes
• Possibility to include or not the shipping fees
• Possibility to include or not the wrapping fees

ADVANCED SETTINGS

• About category wording: possibility to choose between the name of the current category (short format) or the full breadcrumb (long format)
• Possibility to indicate the status or statuses that correspond to refunded orders
• Possibility to indicate the status or statuses that correspond to partially refunded orders

CONSENT MODE

Our module supports the consent mode of the Google Analytics tag (beta version).

If you enable it, the Google Analytics tag will only use cookies if the user has previously accepted them. To do this, you only need to indicate the HTML element that corresponds to the cookie acceptance button of the corresponding module in your store. If cookies are rejected, the tag will only send non-identifying information. For a customized configuration of the information sent through cookies depending on the level of consent of the user (use only statistical cookies or only marketing cookies), combine our Google Analytics module with the "Advanced Cookie Banner" module from Presta-Module available here: https://addons.prestashop.com/en/le...ie-banner-gdpr-cnil-eprivacy-cookie-laws.html

ABILITY TO CONTINUE FILLING OUT UNIVERSAL ANALYTICS REPORTS

If you have been using Universal Analytics until now, you will still be able to collect data in your existing UA reports. All you need to do is associate your GA4 and UA properties following our detailed documentation, and then enter your UA tracking ID into the module. This will allow you to switch between the two properties in your Google Analytics account at your leisure to take advantage of both types of reports.